Byond Creative partnered with ZONE to visualize their new Metal Magenta AIR/TWO floorball blade. It was a pleasure to be involved in the full process for this project.

With very limited time, I explored different ways to highlight the unique features of the blade while maintaining a premium feel that suited a product release film. The result was a dance-like animation with a strong focus on movement, rhythm, and materiality.

I was especially intrigued by the idea of involving a literal metal bar to reference both the name of the blade (“Metal Magenta”) and its strength and stability.